Musa Katuli
Strategic Data Science & Analytics Leader
Data Science & Analytics Executive who transforms data capabilities into measurable enterprise value by aligning analytics strategy with business imperatives, and delivering significant financial outcomes. Recognized for building high-performing teams that elevate analytics from support function to a strategic business driver that consistently delivers tangible business impact across diverse industries. Combines deep analytical expertise with exceptional business acumen to identify opportunities, solve complex challenges, and drive competitive advantage. Relentlessly committed to operational excellence and continuous improvement that maximizes ROI on analytics investments while creating sustainable analytics capabilities that scale with organizational growth.
- Open to new opportunities
Core Competencies
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Leadership
Track record of building high-performing, motivated and effective analytics teams that deliver results driven by clear vision and purpose…
Teams are most effective when structured around the intersection of business need, skills and purpose driven passion.
A team’s impact is magnified by the strength of their relationships with partner teams and stakeholders -
Operational Excellence
Heavily focused on establishing operational excellence as a foundation for delivering steep value from analytics…
I leverage annual roadmaps/operating plans, quarterly OKRs & QBRs, monthly program reviews, and bi-weekly Agile planning process to drive rigor in planning and execution.
I leverage quarterly (instead of annual) performance reviews for my direct reports, in tandem with QBRs, to allow for relevant evaluation of delivery against roadmap -
Cross-Domain Experience
With my broad experience across industries and domains, I am able to quickly jump in and add value to almost any organization…
Industry experience spans: Wholesale, Retail, Ecommerce Consumer Goods, Entertainment, Financial Services, Gig Economy…
Domain Experience spans: AI/ML, Data Engineering, Marketing, Supply Chain, Finance, Digital, Merchandising, Real Estate…
Experience Summary
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Work History
- VP, Analytics: Nordstrom
- VP/Group Director: Omnicom/OMD
- VP Analytics - North America: Blackwood Seven
- VP Data Science & Acquisition Marketing: American Apparel
- Director, Marketing Sciences: TwoNil, LLC
- Sr Manager, Analytics: Beachbody, LLC
- Manager, Analytics: Lexicon Marketing, LLC
- Analyst: Nova Lighting, LLC
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Thought Leadership
- Speaker, AfroTech Conference - San Francisco, CA (Nov 2021) | “How to Deliver Personalization at Scale with Data”
- Panelist, Women in Tech (WIT) Regatta - Seattle, WA (Apr 2021) | “Amplifying Human Creativity: AI and the Humans that Make it Happen”
- Panelist, NBC Workshop - Offline Data Strategy & Attribution - Newport Beach, CA (Mar 2017)
- Speaker, Predictive Analytics Summit - San Diego, CA (Feb 2016) | “Driving Conversion Rate Optimization with Data Science”
- Speaker, Business Analytics Summit - Las Vegas, NV (Jan 2016) | “Demystifying TV Attribution: Advanced Customer-Centric Methods for Measuring the Impact of TV Advertising”
CAREER HIGHLIGHTS
Strategic Leadership & Executive Advisory
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C-Suite Advisor
Served as trusted advisor to C-suite executives on strategic initiatives, market opportunities, and competitive positioning. Developed a comprehensive and actionable customer segmentation framework using 3rd party data enrichment that influenced ET/Board-level strategic decisions across enterprise goals, marketing objectives, and real-estate strategy.
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Annual Planning tied to Business Strategy
I leverage Amazon-style annual operating Plans and roadmaps closely tied to business objectives. These are managed through quarterly OKRs and QBRs for my direct reports (tied to their performance evaluations) to drive rigor in planning and execution.
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Enterprise Planning
Enhanced enterprise planning and S&OP processes by introducing robust, accurate, and explainable data science forecasting models that effectively integrated internal data with external macro-economic signals
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Cross-Functional Collaboration
Understand the value of fostering enterprise-wide partnerships across business units, bridging technical and business perspectives in effectively delivering integrated solutions to complex challenges.
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Leader Development
Built and mentored high-performing analytics teams, coaching multiple directors to VP level as part of my succession plans.
Customer focus, builds trust, high decision quality - delivers what he says he's going to deliver, quality of output is high, builds credibility with stakeholders through results.
Self-development - motivated to grow, receptive to coaching, self-aware.
Builds Teams - creates clarity of mission for the team and organizes them effectively.
Jason Gowans
Former: SVP Analytics NORDSTROM
Current: Chief Digital Officer LEVI’S
Musa is a highly motivated, driven individual. His technical savvy is off the charts, enabling him to produce highly effective analyses in a very well thought out, organized, and efficient manner. He was also very well respected and liked within the company. I highly recommend Musa as he continues to pursue increasing levels of responsibility.
Rob Ro
CFO Lexicon Marketing
Musa is a great professional and a tremendously valuable contributor to getting things done correctly and in a timely manner. A true team player, he was always available to help with different projects, is a magician with excel and did everything with a smile. I would be delighted to work with Musa again.